Recent advances in neuroscience, sensors and machine learning have improved our ability to decode, model and detect a range of cognitive states. Neuromatters has pioneered brain-computer interface technologies, empowering the human brain when faced with complex information processing.
Neuromatters also conducts research studies for clients in the world of content creation looking to use brain-imaging to research and predict instinctive and non-conscious consumer reactions to video content including TV and online video advertisements, TV shows, and films.
Neuromatters has pioneered the use of Inter-Subject Correlation to predict responses of large audiences to content, using small, cost-effective, nimble sample sizes.
Read more about Inter-Subject Correlation and how we can help your firm's marketing or content creation efforts here.